Applied Research in Consulting

The role of using social networks (Instagram) in the social well-being of the elderly aged 65 to 80

Document Type : Original Article

Authors

fakhri naseri 1
somayeh tajik esmaaeili 2

1 Tehran Azad University of Science and Research

2 Azad University, Tehran East Branch

Abstract
The proliferation of social media, especially Instagram, has affected all aspects of life, and it is natural for the elderly to be sensitive to the use of these media. In recent years, various researches have been done in this regard, some of which show the improvement or weakening of the social welfare of the elderly if they use these media. It seems that other side factors should be considered in this regard. In this research, using a survey method, these factors are extracted by examining the existing background in this field and a conceptual model is designed. In this model, factors such as gender, age, field of study, rate of use, etc. can affect the social well-being of the elderly. In the research, theories of highlighting, framing, warner and representation have been used. The statistical population of this study is all elderly people in the age group of 65 to 80 years and sampling is by snowball. Regression statistical test was used to analyze the data. Research shows that Instagram has a strong and direct impact on social welfare. The elderly are 65 to 80 years old.

Keywords

Instagram
social media
social welfare
the elderly
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